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InfoComm launches new event for MEA

InfoComm Middle East & Africa (IFMEA) will take place from 9-13 October at the Dubai International Convention & Exhibition Centre.

InfoComm Middle East & Africa (IFMEA) will take place from 9-13 October at the Dubai International Convention & Exhibition Centre.

A joint venture between InfoCommAsia and Dubai World Trade Centre, the event will be co-located and jointly promoted with GITEX Technology Week, the largest ICT event for the region. IFMEA 2011 will draw the attention of the 130,000+ attendees who are expected to visit GITEX to the latest professional AV products and solutions.

“IFMEA is born out of a marriage of strengths,” said Terry Friesenborg, senior vp of international development, InfoComm International. “Dubai World Trade Centre is the most established and influential organiser of trade shows for the Middle East and Gulf region, while as an industry body, InfoComm has been providing education and certification for the pro-AV industry since 1939, as well as organising its own highly successful series of trade shows and other events throughout the world.”

Now in its 31st year, GITEX Technology Week brings manufacturers, developers, distributors and resellers of business IT solutions together with prominent figures across a wide range of industry sectors, including IT, banking, finance, education, hospitality, oil and gas, aviation, retail, government and healthcare.

Richard Tan, general manager, InfoCommAsia, reflected on the co-location with GITEX: “The launch of our event comes at a turning point in the evolution of professional AV. The migration of AV products onto IT networks is making systems integration a more net-centric process than ever before. Co-locating with GITEX Technology Week therefore makes technology sense as well as business sense – the two go perfectly hand-in -hand.”

As well as a dedicated showcase for AV products and solutions on the tradeshow floor, IFMEA will feature CTS-accredited education seminars from the InfoComm Academy, along with a variety of opportunities for manufacturers to present their solutions in conferences and training sessions.

Booking for the show are already coming in, noted Tan: “Some of the largest companies in our sector, including Mitsubishi, Extron, AMX, Crestron, Wolfvision and Jupiter Systems, have already confirmed their booth space at IFMEA 2011, and we expect many more to sign up now that the show has been officially launched. Our industry has been crying out for an opportunity such as this for some while, and we are looking forward to a successful, empowering and inspiring launch event in October.”