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Free registration month for PLASA Show 2011

In other news, Jan 1 saw the introduction of the enlarged PLASA following the trade association's merger with ESTA. A new logo has been introduced, while the first phase of the new PLASA website has also gone live.

PLASA has announced the launch of a free registration period – open now and concluding on 5 February – for its 2011 Show at London’s Earls Court. The scheme allows early bookers to make a saving of £20 on the standard ticket price.

Would-be PLASA Show visitors can register now at the dedicated website,

PLASA events manager Sophie Atkinson commented: “Last year the free registration offer attracted thousands of early registrations and the visitor number itself increased to over 12,000. The PLASA Show has been delivering an international platform for business each September for over 30 years. It continues to be a success story because manufacturers and distributors recognise the importance of a proven product launch showcase and an all-in-one forum for networking and driving sales at the highest level.

“With PLASA Focus: Leeds 2011 also nearly sold out and a 30% increase in visitor numbers in 2010, we feel confident that PLASA Events are delivering important new business opportunities for our members and exhibitors.”

New initiatives for PLASA 2011 will be announced in the coming months, while successful innovations at PLASA 2010 will be developed further, as will the Education & Learning Programme.

Meanwhile, 1 Jan marked the formal merger between PLASA and US trade association ESTA. The combined operation – operating under the PLASA name – has a membership of 1100 businesses, organisations and individuals across the entertainment, events and installation industries in Europe and North America. A new PLASA logo and brand identity have been introduced, while the first phase of the new website has also gone live.

The first meetings of the new member-led European and North American Regional Boards are planned for later this month, and the first assembly of the international Governing Body will take place in March during USITT. Chairing the new Regional Boards are Rob Lingfield in the EU and Eddie Raymond in North America, while the Governing Body – an amalgamation of the three principal officers of the Regional Boards together with three ‘at large’ members – has elected Mike Wood as chair and Rob Lingfield as vice chair.

In a joint statement, Lingfield and Raymond commented: “The rationale behind bringing together the respective strengths of PLASA and ESTA has never been in doubt and even in these early stages, the benefits from having a single voice representing the worldwide industry are obvious. We’re confident that the PLASA team, working in partnership with the members, can make the most of this unique opportunity and that PLASA will reinforce its leadership role in the industry, bringing a united approach to the opportunities, issues and challenges that make this industry such a fantastic and dynamic place to work.”

Image Credit: Chris Toulmin