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DiGiCo reinforces UK sales support structure

DiGiCo has appointed James Lawford to the position of UK sales executive in a move designed to provide additional support for its UK operation.

James Lawford will work closely with DiGiCo’s UK dealer network, heloing to further strengthen commercial development in the market and provide a dedicated point of contact for the company’s UK dealers and end-user customers.

Lawford will also use his technical knowledge to provide product demonstrations and to increase product awareness throughout the country.

“JJ’s appointment will have a direct benefit to the UK market, but will also free up more time and the other abilities of other team members on a global basis,” said DiGiCo marketing director David Webster. “Together with our dealer network, this means that we can bring the considerable advantages of using DiGiCo products to an ever-wider audience.”