US: Shure’s ongoing worldwide efforts to curtail distribution of counterfeit products registered another success earlier this month with the seizure of a large quantity of faked items in Taipei. The development follows the launch of an anti-piracy initiative last autumn and the subsequent confiscation of counterfeit Shure microphones in Liverpool, reports David Davies.
In association with a local Shure distributor, Hi-Pro Technology, and the Taiwan Police, Shure conducted several weeks of surveillance using a private investigator prior to the raid on May 29th.
“This sends a clear message to counterfeiters that Shure is committed to protecting our brand and reputation,” commented Shure president and CEO Sandy LaMantia. “We will not tolerate this activity and will do everything within our power to ensure that sub-standard products bearing our name stay out of the marketplace.”
Shure’s campaign to combat piracy has become increasingly high profile since its launch last autumn. A subsequent operation in Liverpool reportedly resulted in the seizure of 45 counterfeit Shure microphones, while the company’s various arms have also been taking measures to reduce the listing of illegitimate items on auction website eBay.
LaMantia stressed the need for vigilance after this most recent seizure of faked items. “We encourage customers in Taiwan and throughout Asia to only purchase our professional and personal audio products from authorised Shure product dealers, who can be easily found using Shure’s website.”
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