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Clair Brothers secures GCC partnership

Clair Brothers has teamed up exclusively with distribution specialists NMK to make its systems available in the Middle East, writes Paul Watson

US pro-audio institution Clair Brothers has made the next step in its long-term strategic plan of making its product portfolio available to a global customer base by securing an exclusive distribution deal with NMK enabling all GCC (Gulf Co-operation Council) countries to purchase its loudspeaker systems. This follows the building of Clair Brothers’ 50,000 square foot manufacturing facility in Manheim, Pennsylvania; and the recent appointment of David Cooper, who will be looking after its global brand development. Cooper suggests that the company will ‘grow its international distribution network step by step’. “Partnering with the right long-term distributor in a territory is extremely important for the success of our plan,” Cooper explains. “NMK is in tune with our philosophy; maintaining quality and control via in-territory excellence in technical services, training and support is critical to us.” NMK’s business development manager Chicco Hiranandani says it was only during a visit to Clair Brothers’ headquarters in Manheim when he realised the true potential that securing an agreement with the American audio giant would provide to its customers. “The whole operation oozes class and quality; and this runs skin deep through all aspects of our business,” he reveals. “The opportunity to offer Clair Brothers’ loudspeaker solutions to the performance audio industry in the region is a huge deal. The chance to bring Clair Brothers to the Middle East is a once in a lifetime opportunity.”