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Cadac names new sales development manager

The appointment of Vincenzo Borrelli to the position is part of an ongoing business development initiative at the console manufacturer.

Cadac Holdings has announced a number of strategic initiatives, with major significance for its on-going business development. The company has appointed Vincenzo Borrelli to the newly created position of sales development manager. Borrelli has previously worked for companies as diverse as Harman, Mackie, Sound Technology and, most recently Stage Electrics.

Commenting on the appointment, Cadac director of dales Bob Thomas (pictured) stated: Cadac is actively developing a retail-focused distribution network as a major element in its future growth strategy, in support of its new compact analogue and digital product lines. Vince brings invaluable experience and knowledge of that market to the new role, and it is my pleasure to welcome him to the Cadac team.

On the product development front, the recent Prolight + Sound show saw the unveiling of the Cadac DM1600. The all-new proprietary DSP mix platform is a powerful, cost competitive modular design that addresses both traditional Cadac sound installation applications and potential new markets where compact high-quality audio reproduction, control and processing are required at an affordable price point.

Commenting at the show, Thomas said: “The DM1600 is a unique premium offering at its price point; nothing currently available offers the expandability, or this level of quality and control. Furthermore, the control surface and user interface are designed to ensure the mixer is as easy and as fast to operate as a compact analogue device. Each function has a discrete control with no doubling up or menu scrolling, and the stereo output section has fully dedicated EQ and dynamics controls.

“The market should be aware that the DM1600 is a first; we will be showcasing further digital console developments at PLASA.”