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AVB forum grows once more with 5 new members

Momentum behind the AVnu Alliance continues to grow. Weeks after the AVB-promoting group announced four new members, a further five organisations have joined the ranks of the influential industry forum.

Weeks after announcing a quartet of new members, the AVnu Alliance has revealed the addition of Audinate, Sennheiser and three others to its ranks, writes David Davies. The industry forum – which exists to promote the adoption of the IEEE 802.1 AVB (Audio Video Bridging) standards and the related IEEE 1722 and 1733 for professional A/V, automotive and consumer applications – was joined by four new promoter members in the form of Analog Devices, Barco, Pelagicore and Shure back in March.

Barely six weeks later, the Alliance has announced five further members: Dante networking technology creator Audinate, IC solution manufacturer Micrel, Sennheiser, UMAN (Universal Media Access Networks) and University of New Hampshire Interoperability Lab, which is a third-party laboratory dedicated to testing data networking technologies.

All five new members emphasised the role of the AVnu Alliance in encouraging greater interoperability and flexibility in the use of A/V networking.

“Since our inception, Audinate has used standards to develop a complete IP-based media networking solution,” said Audinate COO David Myers. “AVnu Alliance’s goal for promoting interoperability and openness among A/V equipment vendors across the industry will give customers greater flexibility in implementing A/V networked systems.”

Dr. Heinrich Esser, president global research & development for Sennheiser, observed that “a common and open standard that allows the use of computer networks for digital audio and video transmission will be a great benefit for our customers. Through AVnu Alliance, Sennheiser plans to support the implementation of compliance tests that ensure interoperability of future AVB-compliant products.”

Lee Minich (pictured), Marketing Work Group (MWG) chair of AVnu Alliance and president of Promoter Member company Lab X Technologies, tells PSN-e of future plans: “The alliance welcomes additional members, of which there are some significant member announcements in the queue. We are actively forming a very broad and strong member base from professional audio and video manufacturers, as well as those from automotive and consumer segments. Our eventual goal for membership would include all A/V manufacturers interested in deploying interoperable and compliant AVB products.”

In a further indication of its growing importance, the AVnu Alliance has also held its second member PlugFest – a part of the organisation’s activity that, according to AVnu Alliance chair and Harman International vice-president, Systems Architect, Rick Kreifeldt, is “key to moving the AVB technology from paper to practice. By implementing compliance test procedures to ensure A/V devices work together, we continue our collaboration with member organisations to refine interoperability specifications and enhance the network backbone.”