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Ally Pally to become the Peoples’ Palace

Alexandra Palace has appointed a new brand and management team to put new life into one of London’s landmark venues, writes Paul Watson

North London’s Alexandra Palace, which dates back to 1873 and has the largest standing capacity in central London at 10,400, has brought in a new management and a specialist ‘live’ team to bring it back to its former greatness. The venue, which has been refurbished and re-branded as ‘The Peoples’ Palace’ played host to a number of major bands over the last 50 years: the 60s saw performances from Pink Floyd, The Move and The Crazy World of Arthur Brown; Queen played there in 1979; Stone Roses and Blur both held major concerts there in the 90s; it was the home of The Brit Awards from 1993-1995; and Robbie Williams hosted the MTV EMAs from the palace in 1996. The management team, headed up by managing director Rebecca Kane, aims to build close working relationships with a host of industry people in a bid to re-establish the palace as one of the very best places to watch live music in central London. “Our vision for Alexandra Palace is to reinvent the venue, positioning it at the heart of the music industry,” explains Kane. “We will be working closely with promoters and festival organisers to create a great visitor experience and make it as easy as possible to work with the venue. We are one of the only venues which you can drive an artic lorry into; and with the capacity it makes it an economically attractive proposition. Its new identity will be focused on the potentially varied audience clientele in its Great Hall, 2,500-capacity West Hall, Palm Court area; and Ice Rink. LCD Soundystem will be the first act to perform at ‘The Peoples’ Palace’ on November 10th and US indie rockers Vampire Weekend will take to its stage for two nights on 2nd and 3rd December.