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ABTT planning big expansion for 2013

Physical expansion includes a 50% increase in exhibition floor space, more facilities available to exhibitors at The Old Truman Brewery and ‘The Marketplace’ for smaller theatre suppliers.

The ABTT Theatre Show is increasing exhibition floor space by some 50% and introducing more facilities for both exhibitors and visitors for 2013. Following the successful transfer of the show to The Old Truman Brewery in 2012, the event will now be staged there in three interconnected exhibition halls and run in conjunction with a comprehensive seminar programme. “We are literally turning the show around this year and making use of the large, welcoming entrance hall at the other end of the Truman Brewery building,” explained show director Roger Fox. “The new entrance, off Dray Walk (pictured), provides direct access down to a new space – the ‘Blue Hall’ – that’s been created on the lower ground floor. Also, from the main entrance you can get to the upper floor level, which was at the rear of the exhibition space last year.” Theatre Show Administrator, Isobel Hatton added that in addition to a near 50% increase in the number of stands, there are more facilities for visitors too, including twice as many seminar rooms, improved refreshment facilities, and more toilets. “This new layout has also enabled us to expand the café and add a bar area so we can offer more comfortable and relaxed areas for the all-important networking opportunities.” Further additions to the 2013 show include ‘The Marketplace;’ an innovative move to attract niche theatrical suppliers – which are often smaller businesses not normally seen exhibiting at the ABTT Theatre Show.

“By introducing this affordable initiative we anticipate seeing an even wider range of products and services on show,” added Hatton. “We are adding about fifty new stand spaces, and many of these will be small, low-cost stand ‘packages’ located together in a section of the lower Blue Hall. We are aiming at a relaxed, informal environment that we hope costume designers, hire companies, makeup suppliers, prop and scenery makers and other theatrical designers will enjoy to display their portfolios and products.”