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absolutemusic hosts charity event with Roland UK

Enduring synth-pop star Howard Jones topped the bill during Poole-based music store absolutemusic’s charity event on 4 October.

Enduring synth-pop star Howard Jones topped the bill during Poole-based music store absolutemusic’s highly successful charity event on 4 October.

The event was held in association with Roland UK, whose three directors organised the ‘Three Men On A Bike’ cycle ride from Lands End to London, raising funds for the British Heart Foundation and Music For All charities. The cyclists arrived at the store mid-afternoon, while a busy day of events included a Charity Raffle featuring more than £3,000-worth of prizes donated by Roland UK, Sontronics, JamHub (courtesy of SCV London), PreSonus (courtesy of Source Distribution) and Novation, among others.

Specific prizes include a Sontronics STC-2X omni/cardioid mic & popshield (worth £275, donated by Dorset-based microphone brand Sontronics), PreSonus FireStudio Mobile FireWire interface (worth £249, donated by Source Distribution), Novation Nocturn 49 controller keyboard (worth £235, donated by Focusrite/Novation) and an Olympus LS5 portable recorder (worth £199, donated by Olympus).

Roland’s Craig Blundell, Alex Hutchings and Luke Edwards conducted demos of new systems, while Peavey, L’Arrivée guitars and Sound Technology were also involved. The day concluded with a live show by Howard Jones, whose hit-packed set was assisted by the “legendary Ableton cut-up madness” of Robbie Bronnimann. Support was provided by acclaimed rock four-piece The Longest Day.

Absolute Music MD Alan Barclay tells PSNE: “Our Charity Day was a huge success, thanks to the hard work of our staff, the generosity of our customers, and the steely thighs of those three men and their bikes. Howard Jones gave a fantastic, intimate performance, which even our youngest staff members enjoyed, and The Longest Day found themselves a whole bunch of new fans. We managed to raise over £400 for the charities, and 12 lucky raffle winners walked away with £2,300 worth of prizes, so all in all, it was a pretty good day! When’s the next one?”