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Yamaha shakeup to boost install, live presence

Several new positions have been created to "underpin Yamaha’s strengthening position in the installed and live sound markets”, the company says.

Yamaha Music Europe has recently undertaken changes to its marketing, sales and technical support within the European Commercial Audio organisation, which sees the creation of new positions the company says will “underpin Yamaha’s strengthening position in the installed and live sound markets”.

At ISE this year, the company launched several major additions to its Commercial Installation Solutions (CIS) series – EN54-24 certified versions of the VXC and VXS loudspeaker lines, which are designed primarily for PA/VA voice alarm systems.

Supporting Yamaha’s expansion in this market are dedicated commercial installed sound specialists who have been added to its commercial audio sales teams in France and Germany (German installed sound specialist Gerrit Carstens is pictured, right, above).

Commercial installed sound specialists are also being recruited in the UK, complementing the recent appointment of new staff to the UK commercial audio sales force.

A completely new position, based in London, has also been created to strengthen its global PA application engineering capability.

Meanwhile, following the recent decision by Nick Cook to leave Yamaha to form his own strategic marketing company, the role of the marketing director commercial audio will be assumed by the current European marketing director pro music & pro audio, Nils-Peter Keller (pictured, left, above).

“The latest creation of new positions for global PA application engineering and commercial installed sound underlines Yamaha’s strategy to boost its position as a high quality pro-audio manufacturer across decisive fields of technology within the industry,” says Ryo Kasai, senior director at Yamaha Music Europe.

“We are more than pleased to have been able to assume the responsibility for global PA training content and application engineering for the most complex audio network applications from the London R&D office location. The restructuring allows us at the same time to focus staff competence onto the installed sound market more locally, which is a prerequisite for achieving the best service level in the European installation markets”.