Yamaha meets The Boss

US: Bruce Springsteen was among the stars of the musical programme at this year's Super Bowl, writes David Davies. Both ATK Audiotek - which has been supplying audio production services for the Super Bowl since 1998 - and Half-Time Show sound contractor Audio Analysts made use of Yamaha consoles.
Author:
Publish date:

US: Bruce Springsteen was among the stars of the musical programme at this year's Super Bowl, writes David Davies. Both ATK Audiotek - which has been supplying audio production services for the Super Bowl since 1998 - and Half-Time Show sound contractor Audio Analysts made use of Yamaha consoles.

Held on February 1 at the Raymond James Stadium in Tampa, Florida, the Super Bowl extravaganza commenced with performances from Faith Hill and Jennifer Hudson, for which ATK Audiotek deployed two Yamaha PM5Ds. For the Half-Time Show - which featured a much-publicised set from Bruce Springsteen & the E Street Band - Audio Analysts used a pair of Yamaha P1MDs at the monitor position. The Boss also made use of approximately 32 Crown Audio I-Tech amplifiers, among other equipment.

Yamaha PM5Ds were also part of the monitoring set-up at a number of other events taking place in Super Bowl week. Clair Bros used the desks at both the Tampa Pepsi Smash and the NFL Saturday Night Bash, while ASR Pro Events deployed one of the consoles for Tony Bennett's set at the NFL Owners Party.

ESI Audio also made use of Yamaha consoles at a raft of pre-game parties and rallies, including two M7CL-48s for 38 Special's performance at the Ritz Theater, and two PM5D-RHs for an ESPN performance by Wyclef Jean and Sean Kingston at the J.P Morgan Event Center. In a number of cases, ESI deployed the Yamaha desks in conjunction with NEXO GEO-T loudspeaker systems.

Regarding the popularity of the company's consoles for "mission critical" events such as the Super Bowl, Yamaha Music deputy general manager Karl Christmas tells PSN-e: "I think that what it boils down to is the reliability factor. The last thing you want to worry about once you have spent an awful lot of money on your audio system is whether the mixing console is going to fail, and for that reason a lot of engineers are very comfortable using Yamaha desks of all sizes at many different events throughout the world."

Web
» www.atkcorp.com
» www.clairsystems.com
» www.audioanalysts.com
» www.crownaudio.com
» www.yamahacommercialaudio.com

Related

Yamaha revving up in Milan

ITALY: Three of Yamaha's disciplines - motorcycles, musical instruments and pro-audio - are represented at the Red Point Caf_, reports David Davies. Established to celebrate Yamaha motorcycles, Red Point Caf_ in Milan features a comprehensive specification of Yamaha speakers, amplifiers and instruments.

Cliff still 'moving it' with Yamaha

UK: Yamaha consoles were used for 50th anniversary shows by UK pop pioneers Cliff Richard and Joe Brown, writes David Davies. In addition, Brown's special guest-laden concert at the Royal Albert Hall featured an extensive specification of loudspeakers from d&b audiotechnik.

Yamaha launches new MOTIF XS training programme

UK: The manufacturer has also announced the introduction of a new product range designed for use with Apple's iPod, writes PSN-e. The new training programme will offers owners of MOTIF XS music production synthesizers the chance to learn more about their instruments from Yamaha and Steinberg specialists and demonstrators.

Yamaha, Lab.gruppen, EM for Westfield retail centre

UK: Delta Sound served as audio contractor for a key area of the new Westfield London shopping complex, writes David Davies. In planning years before the current retail sector meltdown, the vast 43-acre Westfield site - situated in Shepherd's Bush, West London - is expected to receive up to 60,000 visitors each day.

'Demand has outstripped all our expectations' - Yamaha's LS9

WORLD: Yamaha Commercial Audio's LS9 live sound digital console - conceived as a "natural progression" from the M7CL - is performing strongly three months after it began shipping. The manufacturer is also currently preparing to make the DME Version 3 firmware upgrade for DME-series digital mixing engines available as a free download, writes David Davies.

KV2 Audio explores The Caves

UK: A new Edinburgh venue named The Caves has been installed with a KV2 Audio ES system, writes PSN-e. Playing host to a variety of events both during the day and at night, the venue is, appropriately, located in a cave. The system was installed by Dynamic Productions.

Yamaha to close three US subsidiaries in major production shake-up

EXCLUSIVE: Yamaha Corporation of America's early February decision to close three subsidiary operations in the US - Yamaha Musical Products (YMP), Yamaha Music Manufacturing (YMM) and Yamaha Exporting Inc (YEI) - represents a hugely significant development in the long and eventful history of a manufacturing giant. "Carefully considered profit analysis" and an examination of retail trends in the US are said have contributed to the decision, which will result in a significant ramping up of production levels in Asia and the Far East, reports David Davies.