US audio software producer unveils new green initiative

US: Silicon Valley audio software company McDSP, which celebrates its 10th anniversary this year, has announced that it is to discontinue the production of physical boxed versions of its individual products. Once the existing stock of boxed products involved in the phase-out is depleted, individual McDSP items will only be sold electronically using customers' iLok.com accounts to deposit authorisations directly, writes David Davies.
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US: Silicon Valley audio software company McDSP, which celebrates its 10th anniversary this year, has announced that it is to discontinue the production of physical boxed versions of its individual products. Once the existing stock of boxed products involved in the phase-out is depleted, individual McDSP items will only be sold electronically using customers' iLok.com accounts to deposit authorisations directly, writes David Davies.

"McDSP is becoming a more environmentally aware company by phasing out certain physical box product, expanding our electronic purchase options to dealers, and donating 1% of the company's total revenue (not just profit) to environmental causes," company founder Colin McDowell tells PSN-e.

The boxed product phase-out includes Analog Channel, Channel G, Chrome Tone, CompressorBank, FilterBank, MC2000, ML4000, Revolver and Synthesizer One. McDSP stresses that all of these items will continue to be produced, but will be available only via electronic delivery.

The company's product bundles - including Classic Pack HD, Classic Pack Native, Emerald Pack HD, Emerald Pack Native and Project Studio - will continue to be sold both electronically and in boxed format.

In other news, McDSP will be demonstrating a trio of new plug-ins at Winter NAMM, namely the DE555 de-esser, the FutzBox signal distorter and noise generator, and the NF575 noise filter.

Winter NAMM starts today (January 15th) at the Anaheim Convention Center in California. Look out for more news from the exhibition on next week's PSN-e.

Web
» www.mcdsp.com
» www.namm.org

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