The brand’s co-director – former Martin Audio MD David Bissett-Powell – says that the intention is to capitalise on opportunities in the “fragmented” club and bar sector, writes David Davies.
The latest venture from the dynamic TC Group, White Acoustics draws on innovations from existing TC brands: loudspeaker technology from Tannoy, amplifier design from Lab.gruppen, and DSP and control expertise from TC Electronic.
Heading up the brand alongside TC Group CEO Anders Fauerskov is industry legend David Bissett-Powell (pictured), whose long and distinguished career in pro-audio has included stints as chairman of Lab.gruppen and MD/owner of Martin Audio.
Having ended day-to-day involvement at Martin Audio in 2009, Bissett-Powell resigned his consultancy with the company last year, meaning that he found himself at PL+S 2009 “unencumbered and a free man, so to speak.” Although he had been “intending to slow down”, he soon discovered that he “missed interacting with people with whom I’ve built strong personal relationships”. Fortuitously, it wasn’t long afterwards that Bissett-Powell was approached by Fauerskov about returning to the board of Lab.gruppen.
“I felt very flattered and agreed to become an advisor to the Lab.gruppen board,” he tells PSN-e. “I have enjoyed this and believe that I have added some value to the company. Although originally only involved with Lab gruppen I became aware of the abilities and technologies within the other members of the TC Group companies and this is what got me thinking of the ‘umbrella’ brand. It wasn’t until the end of last year that I voiced these ideas to Anders and, after some discussions, we started to put some meat on the bones.”
The bar/club sector is hardly lacking in competition between audio brands, and it’s also one that has been badly affected by the latest economic downturn, so how quickly does Bissett-Powell think that White Acoustics can establish a presence?
“The industry is still very fragmented and therefore that allows brands that are truly focused to take some market share,” he responds. “It’s true that this sector has been hit on a worldwide basis, but there are still plenty of clubs and bars out there. In particular, I built some success in the karaoke and club market within China and feel that there are still opportunities to reach a large section of this business if the distribution is handled in a very disciplined and controlled manner. That is what we intend doing.”
Any thoughts of retirement, it is clear, have been put on hold for the foreseeable future. Indeed, “at the moment I could do with some more hours in a day – but I’m not complaining. This is a great industry with some great people, which is what it’s all about.”
Reflecting Bissett-Powell’s observations about the potential of the Chinese market, White Acoustics will be showcased at PALM China in Beijing from 26-29 May 2011.