Shure hails latest anti-counterfeiting victory - PSNEurope

Shure hails latest anti-counterfeiting victory

CHINA: Shure Incorporated has announced another significant development in its campaign against counterfeiting, writes David Davies. Recent raids by China's Shenzhen Administration for Industry and Commerce (AIC) on a wholesale shop and associated warehouse resulted in the seizure of 8,500 pairs of counterfeit earphones bearing the Shure name and other well-known trademarks.
Author:
Publish date:

CHINA: Shure Incorporated has announced another significant development in its campaign against counterfeiting, writes David Davies. Recent raids by China's Shenzhen Administration for Industry and Commerce (AIC) on a wholesale shop and associated warehouse resulted in the seizure of 8,500 pairs of counterfeit earphones bearing the Shure name and other well-known trademarks.

Penalties imposed by the Shenzhen AIC against the wholesale shop include the confiscation of all earphones, the requirement that the outlet cease its infringement activities immediately, and the imposition of a 30,000 RMB fine (approximately _3,000). Penalties against the warehouse will be decided in February.

This was by no means the first time that Shure has been involved in the instigation of anti-counterfeiting raids. Last year, the company assisted with an action that uncovered significant quantities of alleged counterfeit mics in Enping City in China (full story here), while online vendors of faked goods have also been in its sights.

"Counterfeiters are keen to exploit the value of the Shure name," said Anita Man, managing director of Shure Asia Limited in Hong Kong. "This is demonstrated by the fact that a large number of the products seized during the raids in Shenzhen consisted of Shure-branded earphones and were not even copies of actual Shure models. They were absolute fakes that looked nothing like our products."

Sandy LaMantia, Shure's president and CEO, commented: "Counterfeiting is not just a problem for Shure. This is a serious issue that impacts our entire industry. Every brand of professional audio and consumer electronics is at risk because of this criminal activity. Shure continues to cooperate with other brands in joint actions and criminal prosecutions in China to present a united front against this illegal activity."

Web
» www.shure.com
» www.shuredistribution.co.uk

Related

Shure scores new anti-counterfeiting victory

CHINA: Two large quantities of counterfeit Shure E2c and E4c earphones have been seized in Shanghai, reports David Davies. Following an investigation initiated by Shure, officials of the Baoshan Office of the Shanghai Administration for Industry and Commerce (AIC) conducted raids on wholesale stores and warehouses belonging to Han Si Appliance Co and Run Zheng Digital Ltd, both located in the Zhabei District of Shanghai.

Shure announces counterfeit microphone seizure

CHINA/INDIA/UK: Shure Incorporated has revealed that large quantities of suspected counterfeit microphones that had been on sale in India were recently traced back to their source factory in China. Meanwhile, the company's European operation is also continuing to pursue counterfeiters, not least those plying their wares on internet auction sites, reports David Davies.

Countefeit Shure products seized in Taipei

US: Shure's ongoing worldwide efforts to curtail distribution of counterfeit products registered another success earlier this month with the seizure of a large quantity of faked items in Taipei. The development follows the launch of an anti-piracy initiative last autumn and the subsequent confiscation of counterfeit Shure microphones in Liverpool, reports David Davies.

Shure Champions UK Beatboxers

UK: Shure Distribution UK has supported the final of the Vauxhall UK Beatbox Championships 2008, writes PSN-e. Having joined forces with website humanbeatbox.com, the microphone manufacturer offered products as prizes for the competition - aimed at uncovering new British hip hop talent - and supplied microphones for the contestants to use.

Shure donating $50,000 to promote hearing awareness

US: Shure Incorporated has announced plans to donate $50,000 this year as part of its Shure Listen Safe programme. Four organisations are set to benefit - Columbia College, Hearing Education and Awareness for Rockers (H.E.A.R.), The House Ear Institute and the National Hearing Conservation Association Scholarship Foundation, reports PSN-e.

A Shure thing for KT Tunstall

UK: KT Tunstall is to decide the winner of the Shure Creative Award, writes David Davies. Devised to recognise and promote aspiring singer/songwriters, the Shure Creative Award is sponsored by Shure, the Institute of Contemporary Music Performance and Play Music Pickup magazine. Applicants are required to upload a video of themselves performing an original song, on any instrument, to the competition website.

Shure Distribution UK plans charity cycle effort

UK: Six staff members will be taking part in the London to Cambridge Cycle ride in memory of late MD Dennis Harburn (pictured), reports PSN-e. The 60-mile race takes place on July 26 and will see the Shure Distribution UK (SDUK) team raising money for Harburn's nominated charity, The Oliver Fisher Specialist Baby Care Trust at Medway Hospital (link below).