Riedel Communications has appointed Martin Berger to the newly created position of chief sales officer as part of the company’s bid to break into new markets.
With over 20 years of experience in various international sales and marketing positions, Berger will also be tasked with aligning and managing the Riedel’s global sales operations.
"I am very glad that I was able to convince Martin to join CFO Frank Eischet and me on the management board to help us meet the challenges ahead and continue our successful growth path," said Thomas Riedel, CEO Riedel Communications. "I have known Martin for many years, and he comes with a solid sales and marketing background. With Martin on board, I now can focus on innovation, brand management, and strategic relationships."
Prior to joining Riedel, Berger was head of corporate development/marketing at Vorwerk, a €4 billion manufacturer of high-end consumer appliances. His responsibilities included managing sales on a group level, strategic marketing, new business development, and mergers and acquisitions.
"I am very excited about the opportunities this new global role brings and will work very closely with our regional teams, partners, and customers to grow Riedel's market share," said Berger. "With technologically advanced solutions and a great team, I'm confident that we'll be able to take our sales organization to the next level. By developing and empowering our salespeople, we will continue to meet the evolving demands of our customers worldwide."