EUROPE: Recent weeks have brought two announcements from Propellerhead Software concerning European distribution arrangements. Sound Technology has been appointed as the exclusive distributor for the company's products in the UK and Ireland, while SCV Audio has taken on responsibilities for France, Guadeloupe, Guyane Fran_aise, La R_union and La Martinique, writes David Davies.
The new distributors will provide marketing, sales and logistics to dealers, as well as end-user support in their respective territories.
Considering the UK/Ireland deal, Sound Technology marketing director Ian Cullen tells PSN-e: "Propellerhead is an outstanding brand that we are delighted to add to our portfolio. Thanks to our success as the Emagic distributor, from C-Lab right through to Apple's buyout, we bring the knowledge and experience to help develop the Propellerhead brand even further."
Sebastian Deh_, Hi-Tech division manager of SCV, observed of the new deal in France and associated territories: "Adding Propellerhead Software to our existing portfolio is a great opportunity for us. Beyond its outstanding product line, we are so impressed by the human qualities of the Propellerhead team and are honoured to be appointed as Propellerhead's exclusive distributor for France."