US: Audio engineer and producer organisation the METAlliance has announced the formation of a partnership programme that will see professional audio and video companies working with the Alliance to help “promote quality” in the recording arts. Chuck Ainlay (whose credits include work with Mark Knopfler and Steve Earle) and Frank Filipetti (James Taylor, Foreigner) are among the highly respected engineers and producers to hold a place on the METAlliance board of directors, writes David Davies.
According to the organisation, the new programme will offer a number of benefits to its corporate partners, among them: use of the trademarked METAlliance logo on advertisements and product packaging; the appearance of organisation members for key activities; usage of METAlliance marketing materials; and accessibility to Alliance members for contracted activities such as product development consultation and testing, demonstrations and educational events. The offer will be restricted to companies that have demonstrated “a capacity and proclivity to manufacture and distribute products that meet the organisation’s professional audio qualifications”, and the number of partners will be limited.
Working alongside fellow board members Ainlay, Filipetti, Ed Cherney (Jackson Browne, Keb’ Mo), George Massenburg (Randy Newman, Madeleine Peyroux), Phil Ramone (Bob Dylan, Paul Simon) and Al Schmitt (Frank Sinatra, Ray Charles) is Elliot Scheiner, whose extensive producing and engineering credits include Steely Dan, Bruce Hornsby, Aerosmith and, most recently, the mixing of The Eagles’ much-anticipated Long Road Out of Eden album. Speaking to PSN-e, Scheiner comments: “We’ve devoted our lives to making great, quality sounding music. We’d love to have people experience what we hear in the studio control room in their homes or cars. The issue is that people need to be informed and educated. It’s a big responsibility, and a great opportunity now.”
Companies interested in participating in the new programme should contact METAlliance’s director of business affairs, Jim Pace (email: firstname.lastname@example.org).
Web » www.metalliance.com