UK: PLASA Events revealed during its parent organisation’s annual lighting and sound exhibition at Earls Court last week that it is to acquire the A.C. Lighting North Trade Show. The 2008 instalment will be the last to go ahead under the A.C. North name before the event is retitled – possibly under the moniker of ‘PLASA North’, writes David Davies.
A long-standing member of PLASA, A.C. Lighting started its own event in 1999. Eight years on, the new agreement between the company and PLASA Events is said to reflect the intention of both organisations “to work together to ensure the entertainment, event and production industries in the north have a single industry-led event that serves their needs.”
At the completion of next year’s A.C. North, PLASA Events will immediately take over the show’s management and ownership. The acquisition represents the first fruition of PLASA’s stated objective to establish a series of regional exhibitions via its recently established events division.
“Our aim is to achieve an intimate event that has a networking feel to it,” says PLASA executive director Ruth Rossington. “We want to create a regional exhibition that serves that market and serves it in the way that market needs to be served. But it will be developed forward and we will add more things to the current make-up of the event.”
While the revised format has yet to be finalised, Rossington says that visitors will “know they are at a PLASA event. We want it to have everything that PLASA believes in – high quality and professional standards. [It won’t be a mini-PLASA] but we would hope that it does act as a feeder in some way to the main event, raising the profile of not only the companies in that sector but what PLASA does as an organisation.”
A.C. Lighting director Jonathan Walters (pictured here shaking on the deal with PLASA CEO Matthew Griffiths) commented: “Our commitment to our northern-based customers remains absolute and we will continue to support the event as an exhibitor. We sincerely hope that our actions will allow the event to grow to benefit the industry as a whole.”
PIC CREDIT: Andy Brining
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