ITALY: In light of the “current lengthy phase of worldwide economic depression”, organiser RiminiFiera SpA has cancelled the 2010 event. The decision was also taken with an awareness of “the evolution of the professional entertainment sector and audio-video, lighting and system integration technologies”.
Moving forward, show executives speak of a “further transformation” in the SIB Rimini event, to be carried out in consultation with exhibitors and visitors.
“Faced with a market put to the test by an unfavourable situation, we fielded ample resources for SIB, identifying new targets as well as new foreign countries of great interest to exhibiting firms,” said general manager Piero Venturelli (pictured). “In agreement with them we therefore decided to dedicate 2010 to constructing a new format for SIB and to postpone it to new dates in 2011, ensuring it a position aligned with more widespread diffusion of the products and a more ample radius of action.”
Assunta Fratocchi, chairperson of TEN (Technology & Entertainment Design Network), says that the “the fashion world” and “large-scale projects” are among the new market areas to have emerged from the show format review.
“We acknowledge the absolutely central role and leadership of SIB, as well as the fact that its location perfectly meets market requirements and expectations as far as the actual expo and local area are concerned,” added Renato Giacchetto, national chairman of the SILB Association of Dancing Entertainment and Show Enterprises. “The agreement with Rimini Fiera is a decisive part of the sector’s development and innovation strategy, within which new concepts are currently being studied.”
The announcement of SIB Rimini 2010’s cancellation caps a challenging few months for the Italian exhibition circuit, with January bringing news that Apias had postponed the Show-Way Professional Entertainment Technology Exhibition until next year.