New US subsidiary for Ultrasone

GERMANY/US: Munich-based headphone manufacturer Ultrasone AG has announced the creation of a new subsidiary to cover the North American and South American markets. Ultrasone Inc - based in Southern California and reporting directly to Ultrasone AG - will be responsible for marketing, public relations, sales, distribution and accounting, writes David Davies.
Author:
Publish date:

GERMANY/US: Munich-based headphone manufacturer Ultrasone AG has announced the creation of a new subsidiary to cover the North American and South American markets. Ultrasone Inc - based in Southern California and reporting directly to Ultrasone AG - will be responsible for marketing, public relations, sales, distribution and accounting, writes David Davies.

Established in the early 1990s, Ultrasone AG has developed an extensive range of professional headphone products, many of which are based around its patented S-Logic technology, said to create "natural surround sound without the use of additional electronic devices". The new US operation arrives at a time when the company is seeking to boost its customer support and further grow its business in the region.

"For the largest and most important music market in the world, Ultrasone AG [_] has decided to improve the presence and customer service by setting up its own subsidiary in the US. This is an important step for the company and it is a clear sign for our customers in the US," Ultrasone AG CEO Michael Wilberg tells PSN-e. "We want to offer the best possible service for the best products in the market. We highly appreciate the awareness and the enthusiasm for our headphones, and we want to extend our business in the US. We strongly look forward to a great manufacturer-user relationship in the US market."

Web » www.ultrasone.com

Related

Turbosound: new MD and US distributor

UK: Simon Blackwood, former CEO of Focusrite/Novation, took the reins as managing director of Turbosound yesterday (October 1st), replacing the long-serving Philip Hart. The loudspeaker manufacturer has also announced the appointment of a new US distributor in the form of California-based American Music and Sound, writes David Davies.

New US HQ for Powersoft

US/ITALY: Powersoft's US operation has moved to a new HQ in Pompton Plains, New Jersey, reports PSN-e. Now known as Powersoft Advanced Technologies LLC, the company has shifted base as part of a company expansion that sees it entering into a landlord-tenant agreement with B&C Speakers, which also has its roots in Florence, Italy. According to Powersoft, the new arrangement will "alleviate language issues and create a culture that will both smooth the transition for Powersoft and optimise its effectiveness in the North American market".

27014.jpg

RTW opens new US facility

German metering and monitoring specialist RTW has opened a new office in the US as part of its expansion into the American market. Based in Lancaster, Pennsylvania the facility will offer customer service, repairs and final product assembly.

One Systems speakers installed at new US stadium

US: The Dallas Cowboys Stadium in Arlington, Texas, is described as the largest domed stadium in the world, reports David Davies. The installation of One Systems' 312CIM speakers was carried out by Hercules, California-based Pro Media/Ultra Sound (PMUS).

Riedel relocates US HQ

US: Riedel Communications has moved its US HQ to a new facility in Glendale, California, writes PSN-e. Having once shared offices on the East and West Coasts with other companies, Riedel recently moved into a new 3,200 sqft building (pictured) in Glendale, close to its former Burbank address. The move follows a period of sustained growth that has seen the company almost double its revenues each year for the last two years.

US audio software producer unveils new green initiative

US: Silicon Valley audio software company McDSP, which celebrates its 10th anniversary this year, has announced that it is to discontinue the production of physical boxed versions of its individual products. Once the existing stock of boxed products involved in the phase-out is depleted, individual McDSP items will only be sold electronically using customers' iLok.com accounts to deposit authorisations directly, writes David Davies.

Yamaha to close three US subsidiaries in major production shake-up

EXCLUSIVE: Yamaha Corporation of America's early February decision to close three subsidiary operations in the US - Yamaha Musical Products (YMP), Yamaha Music Manufacturing (YMM) and Yamaha Exporting Inc (YEI) - represents a hugely significant development in the long and eventful history of a manufacturing giant. "Carefully considered profit analysis" and an examination of retail trends in the US are said have contributed to the decision, which will result in a significant ramping up of production levels in Asia and the Far East, reports David Davies.

Glensound announces new distributors

UK: The pro-audio broadcast equipment manufacturer has confirmed new distribution partners in Switzerland and South Africa, writes David Davies. Broadcasters in Switzerland and South Africa will henceforth be served by Defitechnique sa and Concilium Technologies, respectively.