GERMANY: Ahead of the launch of the U87 Anniversary Set, manufacturer Neumann has launched the 'U 87 and You' campaign in acknowledgement of the studio microphone's 40th year in production. The effort includes a competition that will find one lucky winner travelling to Neumann Berlin to receive an insight into "the secrets of development and manufacture" of the U 87 and other celebrated Neumann microphones, reports PSN-e.
As part of the celebrations, Neumann is inviting the submission of short video messages (maximum 30 seconds) concerning individuals' associations with the U 87. These should be sent to My-U87-Message@Neumann.com via email or MMS by December 31st. A draw will then be held among the 87 most interesting entries for the prize of a trip to Neumann Berlin, where the winner will receive an in-depth insight into the U 87 and other famous Neumann microphones.
Meanwhile, the U 87 Anniversary Set is scheduled to be launched in a few weeks' time. "This is something which collectors, fans and all those who have ever dreamed of owning a U 87 can look forward to; it is an exclusive version with unique product features," commented Wolfgang Fraissinet, president of marketing and sales at Neumann Berlin.
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