UK: The Music Producers Guild (UK) and The BPI have announced a new collaboration, writes David Davies. Formerly known as British Phonographic Industry, The BPI organises the annual BRIT Awards show. Now, as the result of a newly announced agreement, the winner of the MPG's Producer of the Year Award will also receive the BRIT Award for Best Producer.
The development emerges as the MPG prepares for its inaugural Awards event in February.
Both producer awards will be presented at the MPG's Awards ceremony, which will take place at the Cafe de Paris in London on February 12th - shortly before The BRIT Awards 2009, which takes place on Wednesday February 18th at London's Earls Court Arena and will be broadcast live on ITV1.
The new arrangement - which means that the BRIT Awards will formally acknowledge the producer's contribution to music for the first time since 1998 - is welcomed by MPG chairman Mike Howlett. "It's very good that everyone is able to work together to support the UK industry and, in particular, the role of the record producer, which I think has always been difficult for people to get a handle on," he tells PSN-e. "What we have been trying to do with the MPG is to help people understand what producers do, and when you analyse it they are at the core of the industry. We make the content that is the product of the business."
MPG founder Robin Millar (pictured) is also delighted by the new arrangement. "I am absolutely thrilled that The BPI has made this generous offer and I hope that their recognition of the role of the producer will send out a clear signal, particularly to A&R staff, that production values mean something," he said.
Intended to highlight and reward the creative talent and technical ability of the UK's music producers, engineers, mixers, remixer and programmers, the 2009 Music Producers Guild Awards will feature 13 categories, including Producer of the Year, Recording Engineer of the Year, Best Mixer, Best Mastering Engineer and the Joe Meek Award for Innovation in Production.
Nominations for the MPG Awards will open on October 22nd and can be accessed online via the association's website (link below). Anyone can nominate individuals (including themselves) for a particular award, prior to the production of category shortlists by the MPG's voting members. These will then be assessed by an official judging panel consisting of record industry experts, including producers, engineers, artists, artist managers, A&R representatives, music journalists and radio presenters.