M-Audio and Digidesign bring Benelux operations under one roof - PSNEurope

M-Audio and Digidesign bring Benelux operations under one roof

NETHERLANDS: In a move that reflects "growing crossover between Digidesign and M-Audio customers", the sister companies' operations in the Benelux region have been brought together at Digidesign's existing offices in Hilversum. The change in set-up sees M-Audio selling directly to resellers and customers, meaning that its previous distributor in the region, Mafico, has left the picture as of September 1st, writes David Davies.
Author:
Publish date:

NETHERLANDS: In a move that reflects "growing crossover between Digidesign and M-Audio customers", the sister companies' operations in the Benelux region have been brought together at Digidesign's existing offices in Hilversum. The change in set-up sees M-Audio selling directly to resellers and customers, meaning that its previous distributor in the region, Mafico, has left the picture as of September 1st, writes David Davies.

The new arrangements also include Digidesign territory manager Sander Van der Reijken assuming overall responsibility for both M-Audio and Digidesign sales operations in the Benelux region. Working alongside him is former Synthax Benelux managing director Roger Bisschops, now occupying the role of M-Audio Benelux sales manager.

According to der Reijken (pictured here with Bisschops), the new format is a logical response to changing patterns of purchase. "We were having customers and resellers having to buy or get information from two different channels, in this case the distributor and Digidesign. It was confusing the channel," he tells PSN-e.

With Mafico ("they have done great business for us") out of the picture, part of M-Audio's stock will now be located at Digidesign's European distribution centre near Amsterdam. "Resellers will be able to place one order with one office and one invoice," explains der Reijken.

Pooling operations in this way is also set to result in more coordinated marketing campaigns, joint appearances at seminars and exhibitions, and an enhanced effort on behalf of M-Audio product ranges such as the DJ-oriented Torq performance/production line. The annual end-of-year Digidesign event in Amsterdam will also be held under the two company names, enabling guests to sample - among other products - the new M-Audio Sputnik multi-pattern large diaphragm vacuum tube condenser microphone.

But while the relationship between Digidesign and M-Audio is going to be made more explicit, there will be no all-consuming Pro Tools message. "Some people were scared that it was going to be 'the Pro Tools corporation'. That is not the idea."

Nor is there any specific intention to apply this unified approach to other regions. "In some territories, it might not make sense - but it did here."

In moving forward, der Reijken will be aided and abetted by former Synthax Belgium MD Roger Bisschops, who was actually recommended to the company by several resellers. "He knows the channel and a lot of resellers that we don't historically know as Digi."

Web
» www.digidesign.com
» www.m-audio.com

Related

Audio-Technica restructures UK operation

UK: Isabelle Alran has become European sales director for Audio-Technica UK, writes David Davies. London-based Alran - who has been involved with Audio-Technica since 2005 - will also take an active role in the day-to-day UK sales operation. The restructuring of the UK operation follows a period of significant growth and is intended to enable "increased levels of customer service and to provide a solid foundation for future expansion".

Biamp appoints new Benelux distributor, launches new Network Paging System

US/HOLLAND: The recent ISE exhibition in Amsterdam saw two significant announcements from US manufacturer Biamp: the appointment of a new distributor for the Benelux region, Electric Sound Benelux BV, and the European launch of a new Network Paging System that is said to feature "all the power of [Biamp's] AudiaFLEX DSP and the simplicity of a single-cable, Networked Paging Station," reports David Davies.

RSS extends M-400 warranty

UK: Roland Systems Group has extended its warranty support for the M-400 V-Mixer digital console, writes David Davies. The move follows a highly positive reaction to the RSS by Roland M-400 system, which was launched in mid-2007.

M-Audio delivers MicroTrack digital recorder sequel

US: M-Audio has announced the introduction of the MicroTrack II handheld digital recorder. Following on from the successful MicroTrack 24/96 recorder, the MicroTrack II incorporates an extended input gain range, analogue input limiter, 48V phantom power, headphone monitoring of S/PDIF and other enhancements, reports PSN-e.

M-Audio set for UK presentation of new DJ controller

UK: M-Audio's Torq Xponent DJ controller is to make its debut UK appearance within the DJ Live arena at dance music conference London Calling in June. The product will be showcased by M-Audio alongside a range of DJ-focused software and hardware products including X-Session Pro, Trigger Finger and Ableton Live, reports PSN-e.

RSS M-400 for legendary African group

UK: Osibisa's recent show at Salisbury Arts Centre featured RSS by Roland equipment, writes David Davies. The audio configuration for the 40th anniversary-celebrating show included RSS M-400 V-Mixer digital consoles at FOH and monitors, accompanied by dedicated digital multicores and stageboxes, and connected to a show recording system via Roland's proprietary EtherNet protocol REAC.

A watershed day for pro-audio?

WORLD: Friday January 30th witnessed an extraordinary number of high-profile personnel changes, writes David Davies. Jed Allen and Joseph Lemmer departed Digidesign and Universal Audio, respectively, while Andy Brown (pictured) was promoted to head of digital console strategy for Soundcraft Studer.