FRANCE/UK: Console manufacturer InnovaSON is establishing a new UK base at the West London headquarters of pro audio sales and distribution outfit Stirling Audio. The development follows the opening last June of a US office in Nashville.
According to Stirling Audio's managing director, Andrew Stirling, the arrangement was never going to be one of supplier and distributor. "InnovaSON were very clear in that they weren't looking for a UK distributor," he commented. "What they wanted was an opportunity to go direct, and that's exactly what I was able to provide. The arrangement we have reached suits us both perfectly and makes absolute sense for us both. I think it's what they call a win-win situation!"
Xavier Pion, InnovaSON's sales and marketing director, stressed the importance of the arrangement for the console supplier's continued development: "In order for InnovaSON to continue to grow and develop, it is essential that we have a solid base in the UK with a UK phone number where customers and engineers can access our products - and product specialists - quickly and easily. The collaboration with Stirling Audio has enabled us to set up InnovaSON UK in an extremely timely and cost-effective manner."
The new UK office, added Pion, will house permanent demonstration and training facilities, while sales to end-users will be handled directly by the manufacturer, with stock coming directly from InnovaSON's factory in France.