Fifty issues young: a look back at PSN-e's first half-century - PSNEurope

Fifty issues young: a look back at PSN-e's first half-century

EUROPE: The recent acquisition by Klark Teknik of Sony's AES-50 technology. Waves' decision to pursue unauthorised users of its software. Just two of the stories broken by PSN-e over the last 17 months, writes David Davies.
Author:
Publish date:
Social count:
0

EUROPE: The recent acquisition by Klark Teknik of Sony's AES-50 technology. Waves' decision to pursue unauthorised users of its software. Just two of the stories broken by PSN-e over the last 17 months, writes David Davies.

Bringing six or seven piping-hot news stories to your desktop every Tuesday, PSN-e has also served to generate a significant increase in traffic to the Pro Sound News Europe website. The latest statistics reveal that the number of unique visitors to the PSNE website has increased by 230% (October 07 compared with January 07) since the newsletter was introduced, with the site reporting 53,000 unique visitors. Even more encouragingly, the number of page hits has risen by almost 250%.

"The newsletters go to a very strong database with minimal returns and an open rate of between 32% and 35%, showing how strong the interest is in the content and that is a valued email," says Tim Frost, digital content manager (Ent Tech) at PSNE publisher CMPi.

Of course, PSN-e's progress has hardly been hindered by the fact that 2007 has been rich in major news stories - be it takeover attempts, surprise acquisitions or major new product launches, there has rarely been a shortage of exciting developments to report. Several issues of vital importance to the industry's future - including the threat to PMSE use of the proposed frequency spectrum auction, and the rise in illegal counterfeiting - have been the subject of frequent updates, while PSN-e has also helped to break a number of major stories, notably the unprecedented move by Waves to pursue unauthorised users of its software, and the acquisition by Klark Teknik of Sony Oxford's SuperMAC AES50/HyperMAC networking business (a deal confirmed by John Oakley (pictured), the MD of KT's parent company, Telex Communications (UK)).

In the grand scheme of things, however, we're really only getting started, so please stay tuned as PSN-e goes for the full century.

Related

31813.jpg

PSN-e celebrates 200th issue

On the occasion of its double-century, Pro Sound News Europe’s email newsletter reflects on the key stories of the past few years in the company of leading manufacturers.

PSN-e: 100 not out

UK: Pro Sound News Europe's weekly email newsletter has racked up that all-important first century, writes David Davies. From relatively humble origins in autumn 2006, it has matured to become a big story-breaking adjunct to the PSNE print issue that, at last count (in September 2008), was able to command 90,000 unique users per month.

PSN-e looks back on PLASA09

UK: New loudspeakers, microphone systems, mixing consoles and more all took the spotlight during PLASA09, writes David Davies. Optocore, Harman Professional, Trantec, Yamaha Commercial Audio and many others all highlighted new developments during the four-day show at London's Earls Court.

PSN-e looks back on AES 127

US: CEDAR Audio, NTi and many others showcased new developments at the AES Convention in New York, writes David Davies. AES 127 took place at the Jakob K. Javits Convention Center from October 9-12 and featured both the traditional exhibition and extensive seminar programme.

PSN-e reaches 150th edition

UK: Pro Sound News Europe's e-newsletter has covered breaking news, exhibitions (including PL+S, pictured) and much more, writes David Davies. PSN-e was launched during 2006 to cover breaking news stories, product launches, installation projects and every other aspect of the pro-audio world.

PSN-e live at AES 125

US: The 125th AES Convention at the Moscone Center in San Francisco has failed to disappoint, as ever, write Dave Robinson and David Davies. Among the major releases and revelations at the show were the latest version of Pro Tools and the first joint product merging Roland's hardware expertise with Cakewalk's software skills.

Looking back at AES Latin America

THE AMERICAS: The 2008 AES Latin American Conference attracted 280+ delegates, writes David Davies. Following last week's look back at AES Europe (read here), PSN-e reflects on an edition of AES Latin America that attracted speakers including John Meyer, Robert Scovill (Digidesign) and Gabriel Benitez (Shure), and reportedly resulted in more than 60 new AES members being signed up on the spot.

29646.jpg

PSN-e reviews AES US

New products from Clear-Com, Merging Technologies and Avid (Pro Tools 10 software, pictured) were among those to share the limelight at the AES US Convention, which has just taken place in New York.