FeONIC’s ‘Whispering Windows’ amplify Delilah’s Topshop gig - PSNEurope

FeONIC’s ‘Whispering Windows’ amplify Delilah’s Topshop gig

British songwriter Delilah performed literally through the windows of Topshop on Oxford Street, using FeONIC’s Whispering Window devices to amplify the performance both inside and outside the store.
Author:
Publish date:
28005.jpg

FeONIC Technology’s Whispering Window devices amplified a performance by British singer-songwriter Delilah through the windows of Topshop on Oxford Street in London. Multisensory marketing and advertising consultancy 76MsMA designed the installation, using the company’s ‘invisible audio technology’ whereby small sound transducers create very powerful micro-vibrations (less than the width of a human hair), causing resonant surfaces to emit high quality immersive sound. Prask Sutton, chief consultant at 76MsMA commented: “We are always investigating new cutting-edge technologies that help us to create emotionally engaging and truly immersive multisensory experiences. As such, we knew the FeONIC Whispering Window devices would be an excellent way of generating a fantastic buzz around Topshop’s flagship store as part of Vogue Fashion’s Night Out, allowing us to create what was a world first for a live performance of this kind. By audio-enabling the store’s windows, Delilah was able to perform right through them (watch the YouTube video here), so fans both inside and out were able to soak up the complete musical experience. Sutton continued: “By the time the first song was under way, a several hundred strong crowd had amassed, spilling out onto the street to such an extent that buses and taxis couldn’t get past! A tweet from Topshop to Delilah shortly after boasted: "Love that we just stopped traffic!". Brian Smith, managing director of FeONIC Technology added: “We are very excited to have been able to support 76MsMA, Topshop and of course Delilah in helping to create as much impact as possible for the one-off event. By converting the massive Topshop windows into speakers using our Whispering Window technology, as many fans and passers-by as possible were able to enjoy the performances given by the singer-songwriter.” www.76msma.comwww.feonic.com

Related

26303.jpg

Amplifying creativity

With Crown, Lab.gruppen and QSC among those launching their most significant ranges in some time, 2013 is shaping up to be a landmark year for standalone amplifiers. But what’s behind this sudden splurge of creativity?