Powersoft has appointed Prodance its new distributor in the Czech Republic.
The Italian amplifier brand joins a host of brands including ADAM Audio, Allen & Heath, B&C Speakers, Mackie, Neutrik, RCF and XTA in Prodance's portfolio. It was founded in 1992 as a sales and hire outfit before moving into dedicated distribution.
"We had been looking for a high-power amplifier manufacturer for some time as it represented an obvious gap in our portfolio," says Martin Holas, import manager at the Prague-based company. "At our first meeting, at Prolight + Sound 2015, we discovered that Powersoft was already looking to extend its business in our territory, so the timing was perfect.”
"This is a perfect fit for both companies," adds Powersoft’s regional account manager for the EMEA region, Stefano Previtali. "Prodance has excellent brand representation, and the potential synergies that this alliance offers will radically help to increase our marketshare across all segments in this territory."
Holas (pictured) continues: “Powersoft is behind many successful products as OEM supplier, but their brand awareness [in the Czech Republic] is not appropriate to its complex portfolio of products and advanced technology… Powersoft can provide a solution to almost any scenario that contains power amplifiers and integration of highly advanced DSP along with a control platform and user interface, so that perception is something we aim to change."