Boom time for PLASA and IBC - PSNEurope

Boom time for PLASA and IBC

UK/HOLLAND: The 2008 editions of PLASA and IBC attracted 13,000+ and 49,250 visitors, respectively, writes David Davies. While the figure for PLASA is still subject to ABC audit, the initial results indicate an 11% growth in visitor numbers across the event's four days compared to 2007. Meanwhile, IBC claimed a record-breaking year in visitor numbers, registrations and exhibitors for its 2008 instalment.
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UK/HOLLAND: The 2008 editions of PLASA and IBC attracted 13,000+ and 49,250 visitors, respectively, writes David Davies. While the figure for PLASA is still subject to ABC audit, the initial results indicate an 11% growth in visitor numbers across the event's four days compared to 2007. Meanwhile, IBC claimed a record-breaking year in visitor numbers, registrations and exhibitors for its 2008 instalment.

Strong visitor pre-registration levels and an increase in the number of new and returning exhibitors were among reasons cited for the vibrant nature of this year's PLASA, held once again at London's Earls Court.

"The show's success was due to a combination of factors," said director of events Nicola Rowland, "in particular a targeted marketing campaign combined with special online registration offers; a growth in exhibitor numbers; even more new product launches than in 2007; a greatly expanded educational programme; and improved visitor and exhibitor facilities. Combined with the effort that so many exhibitors made to put on a great show, the overall event was compelling and visitors responded to that."

Next year's PLASA will take place slightly later, with the dates already confirmed as September 13th to 16th, 2009.

Meanwhile, IBC reported a grand total of 49,250 visitors for this year's show at the Amsterdam RAI.

"The quality of visitors and the experiences has led IBC2008 to be a very exciting and vibrant show," commented IBC COO Mike Crimp. "The feedback received from the exhibition floor was that it was buzzing. Why? Because IBC offers a compelling proposition which all comes together under one roof, proving that the show was the only place to be at this time of the year."

IBC has already confirmed dates for the 2009 conference and exhibition, to be held once again at the Amsterdam RAI. The conference will run from September 10th to 14th, while the exhibition will begin and end one day later.

PICTURE CREDIT: James Cumpsty

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» www.ibc.org

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