ABTT 2012 Theatre Show pours into brewery

London’s ABTT Theatre Show, for many years held in Victoria’s Horticultural Halls, is moving to the Old Truman Brewery (pictured) for its June 13-14 2012 edition, writes Dave Robinson.
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London’s ABTT Theatre Show, for many years held in Victoria’s Horticultural Halls, is moving to the Old Truman Brewery (pictured) for its June 13-14 2012 edition.

Now in its 34th year, ‘ABTT’ is firmly established as a focus for the UK’s theatre technicians to experience the latest in theatre technology, talk with manufacturers and suppliers, attend seminars and share experiences with colleagues and friends.

The Old Truman Brewery was created from the regeneration of ten acres of once vacant and derelict buildings on the former brewery site in Brick Lane – of curry house and Zadie Smith novel fame – and is located close to one of London’s most eclectic shopping districts, Spitalfields. The move to the ‘East End’ coincides with the appointment of a new team, Technical Marketing Ltd, who will be planning and implementing a marketing campaign for the event.

Event organiser Roger Fox opines, “As many visitors to the ABTT Theatre Show know well, at the previous venue in Victoria we had grown to three halls on two sites in a mainly residential area, so we are delighted to have discovered a venue which fits the style of the event, on a single site with lots of room for future expansion, and with plenty going on nearby.”

Even though booking for the 2012 Show has only recently been opened to exhibitors, over half the exhibition space has been reserved, with several new exhibitors from Europe joining the British contingent of diverse theatrical suppliers.

Exhibitors have been quick to support the change of venue: Stuart Gibbons of Le Mark emailed, “This sounds like great fun! I was dreading an announcement that ABTT 'was moving to somewhere vanilla…' Looking forward to a very different but hopefully equally fruitful ABTT 2012,” while Philip Parsons of Steeldeck said, “I'm sure that the show will do well at the brewery. Quite suitable, now I come to think of it.”

www.abtttheatreshow.org.uk

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