Sample Music Festival is bringing a pro DJ experience zone to Prolight + Sound 2020 this year.
‘ProDJ SMF’ involves interactive demonstration areas for music production and live performance, with product specialists from brands such as Native Instruments, Ableton, Akai and SERATO there to provide music tech expertise.
The Sample Music Festival began in 2015 in Berlin and has since become an established hotspot for digital performance arts such as turntablism, finger drumming, and controllerism.
“The products and services in the ‘ProDJ SMF’ section are aimed, above all, at professional DJs and artists, who are looking for information about innovative tools on the market, as well as trends and techniques. But we are also extending an invitation to all other visitors at Prolight + Sound to experience some spectacular showcases by top artists and to dive into the world of live digital performance,” said Mira Wölfel, director of Prolight + Sound.
Alex Sonnenfeld, founder and CEO of Sample Music Festival added: “Our mission is to show that music-making with turntables, controllers and digital pads is just as creative and artistically ambitious as with traditional instruments. At Prolight + Sound, we reach a specialist professional audience with particular interest in technology, and we are delighted that we are once again working in tandem with Messe Frankfurt, as well as with numerous manufacturers.”
The ‘ProDJ SMF’ area will be offering a range of workshops and activities on all days of Prolight + Sound in Galeria 0. Additionally, the online portal, DJCity, is offering an open invitation to a networking event on April 1, from 3:00pm to 6:00pm. The programme will include a panel of guests from DJ royalty, as well as showcases by Ray-D, and many others. There will also be a scratch session with the ‘Scratch Buffet’ crew from Mannheim, on April 3 from 4:00pm to 6:00 pm.