'It attracts a worldwide audience': Yamaha marketing director explains why the company continues to exhibit at NAMM

'The AES@NAMM collaboration is evidence that professionals are seeking further opportunities to improve their skills and knowledge.'
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At a time when professional audio trade shows are in a state of flux, the NAMM show remains the go-to event for manufacturers, suppliers and customers across all sectors of the industry. Taking place between January 25-28 at the Anaheim Convention Centre in California, the winter NAMM show will have an extended pro audio space this year, something that has attracted previous exhibitors to display at the LA show once again.

We spoke to Marc Lopez, director of marketing at Yamaha Commercial Audio, about why NAMM continues to be a must-attend event for the company.

Lopez said: "Yamaha Corporation of America has exhibited at the NAMM show for many years with a strong musical instrument focus. We’ve also participated in sponsoring PA systems for various stages throughout the show with both Nexo line arrays and Yamaha digital audio consoles. Recently, we’ve seen a major interest in professional audio as well as a professional sound engineer presence at NAMM. The show has proven to be an effective venue to demonstrate our products with the additional benefit of utilising the incredible talent that comes to NAMM seeking out instruments that best suit their needs. We have found that supporting the stages with PA draws live mixing engineers in and provides them an opportunity to audition the systems in a realistic environment.

"We see the AES@NAMM collaboration as evidence that professionals are seeking further opportunities to improve their skills and knowledge. Yamaha has been a long-term investor in music and sound education with a high-level philosophy that music improves the quality of life. One of our goals is to improve the understanding of the relationship between music, sound, and acoustics with the end result being better sound quality with well-controlled sound reinforcement systems for sound engineers. AES@NAMM reinforces our commitment and deepens our involvement with the show.

"The NAMM show also attracts a worldwide audience and with Yamaha having a global presence, the NAMM show offers an incredible opportunity to reach a very diverse group in a singular location. NAMM by far has the most participation from our various subsidiaries around the world, providing a substantial impact and focus for the global market. We anticipate continued momentum from NAMM, and look forward to contributing to the opportunities for the professional audio industry."

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