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Yamaha debuts new UK Commercial Audio team

Karl Christmas looks forward to “an even better level of [customer] service” following new hires.

Following a “period of reorganisation” at its British operation, Yamaha Commercial Audio has announced its new UK sales and technical support team.

Mixing “long-term experience with new blood,” the team is headed by Robert Webster, Yamaha Commercial Audio UK’s new divisional director, who has been with the company for 30 years. Previously in charge of both the electronic keyboard and AV Divisions, Yamaha says Robert’s “intimate knowledge of Yamaha, its products and customer base” makes him the “ideal leader of the new team”.

Working closely with Webster is Karl Christmas, who occupies the new position of sales and marketing manager for the UK and Ireland. “Karl has been a very familiar face to [Yamaha] Commercial Audio customers for over two decades,” says a statement from Yamaha, “and he will continue to be very hands-on with dealer and end-user relations.”

Meanwhile, northern UK and southern UK regional sales will be handled by two new appointments. Covering the north of the UK, Stuart McKay joins Yamaha from Audio-Technica distribution, where he has been a specialist in Allen & Heath for a number of years. McKay (pictured right) takes over from Steve Williamson, who is moving to a new position in Yamaha’s Pro Music division.

Terry Murphy, who has been with Yamaha for five years, has been appointed to the position of southern UK and Republic of Ireland sales representative. Murphy (pictured left) has been “highly successful in maximising sales and business development opportunities” in the company’s Electronic Keyboard division, “and brings all of these skills, and more, to Commercial Audio”.

Commercial Audio specialist Wayne Powell continues to provide technical pre-sales support, end-user training and system commissioning, while Dave Dine moves into a new role of post-sales technical support, “ensuring that all Commercial Audio customers are well looked after, regardless of their need”.

Finally, Stephanie Halstead (right) is joined by Max Parish in providing administrative and logistical support to the sales and technical team, including daily contact with Commercial Audio dealers and customers, booking training seminars and stock management.

“As a company, we are always looking for ways to improve our service,” Christmas comments. “Backing up our industry-leading products with equally high-quality human resources is vitally important. The reorganisation of the UK Commercial Audio team ensures that our customers will enjoy an even better level of service from Yamaha.”