The leading London venue has also become the first music arena that is commercially licensed to carry the Julie’s Bicycle ig mark, which confirms that the site is taking steps to minimise its environmental footprint.
An abbreviation for Industry Green, ig is a signal to artists and consumers that the venue is focusing on climate change issues and is committed to scientific scrutiny and public accountability. For Wembley, this has translated to an environmental policy that includes a commitment to reduce energy use per show by 5% in 2010 vs 2009; an objective that it aims to realise through staff and customer awareness, as well as communication with promoters, production teams and event service partners.
Gareth Booker, Wembley Arena’s deputy general manager, commented: “The refurbished Wembley Arena is basically a new venue in terms of green credentials. We are delighted to be able to tell our clients and customers that we are actually making a significant contribution to reducing climate change, and it is our intention to continue to do so.”
Incidentally, two representatives of Julie’s Bicycle are due to contribute to next month’s SustainabilityAV online conference. For full details and a selection of interviews with conference participants, please click here.
Wembley Arena scored further recognition at the recent, first-ever Live UK Music Awards, where it fended off competition from The O2 and Birmingham’s LG Arena to collect the Best Venue Teamwork Arena trophy. In addition, Live Nation – which has managed Wembley Arena since it reopened after renovations in 2006 – collected the National Promoter of the Year award.
“Wembley Arena is a legendary venue with an outstanding team, and we are very proud and pleased to have been recognised by the industry in this way,” said Wembley Arena’s general manager, John Drury.
Other winners of the inaugural Live UK Music Awards included: Wembley Stadium, London (Best Venue Teamwork Stadium); Royal Albert Hall (Best Venue Teamwork Theatre/Concert); 53°, Preston (Best Venue Teamwork Campus); O2 Academy, Newcastle (Best Venue Teamwork Major Club); Concorde 2, Brighton (Best Venue Teamwork Club); Geoff Meall, The Agency Group (Agent of the Year); Anthony Addis, Brontone Management (Artiste Manager of the Year); Graham Ramsay, Ten Feet Tall (North East) (Regional Promoter of the Year); Josh Dean, Family Entertainments (Indie Promoter of the Year); Dominic Anderson for Muse (Tour Manager of the Year); Hik Sasaki, Rhino/Warner Music (Best Record Label Partner); Muse at Glastonbury (Spectacle of the Year: Best Production); Glastonbury (Best Festival 40k+); High Voltage (Best Festival 15k-40k); Bloodstock (Best Festival 15,000-); Mumford & Sons (Breakthrough Artiste); Muse at T in the Park (Best Festival Performance); O2 (Greatest Brand Impact); and Steve & Tina Richard, T&S Immigration (Unsung Hero).