Vervent Audio Group, parent company to Focal and Naim, is working to establish a stronger presence in North America, acquiring Audio Plus Services and Plurison, distributors of high-end audio equipment in the US and Canada.
Vervent was launched in 2014 as the holding company for Focal and Naim Audio, based in France and the UK. Focal, a French manufacturer of audiophile loudspeakers, produces professional monitors, car audio systems, integration products and headphones. UK-based Naim Audio manufactures two-channel hi-fi components, complete streaming systems for the home, amplifiers and music servers.
Key markets for Vervent in Europe are France, the UK and Germany, but the company wishes to broaden its reach. The Group generated almost 100 million euros in business in 2018, two-thirds of which was outside of the two countries of origin, France and the UK. At present, Vervent has more than 430 employees in Europe.
The acquisition of Audio Plus Services and Plurison is part of Vervent’s plan to create new North American subsidiaries for its brands, Focal Naim America and Focal Naim Canada, aiming to develop its name in North America and work more closely with its retailers.
Vervent has created its own distribution entity in order to turn the North American territory into the market leader for Focal and Naim, which just turned 40 and 45, respectively. Daniel Jacques, founder of Audio Plus Services and Plurison, will lead both Focal Naim America and Focal Naim Canada as president, with a significant focus on high-quality customer experience and service.