Daniel Kell, Alex Keane and Lizzie Johnston have joined the EMEA sales team based in the company's Pinewood Studios headquarters.
Pell has been appointed sales manager for the UK, Ireland and Israel and will oversee the sale of Avid's Enterprise solutions.
Keane (pictured) joins as a territory account manager, video for the UK and Ireland. He will focus on expanding Avid's relationship with its reseller channel. He joins from Mediaspec where he was a technical sales manager.
As inside sales specialist, Johnston will support the UK Enterprise sales team. Before joining Avid, she worked in the Enterprise division of Microsoft.