In his new role as International sales and marketing manager, Mark Davidson will be based at Optocore's Munich headquarters, however his global remit will include the EMEA territories, Russia and the Asia-Pacific region.
This is the latest step in Davidson's career in network systems for broadcast and live applications in North America and Europe. He joins from Advantech Wireless Ltd, where he was selling satellite uplink and downlink equipment as well as networking systems. Prior to this he had spells with Riedel and Clear-Com.
He commented: “Optocore has great technology and a strong foothold in the broadcast, live and fixed installation markets. The potential is huge and I’m really excited — I’m sure we can grow the company exponentially.” His priority will be to focus on these core markets and develop a direct and indirect sales strategy, while at the same time carrying out a review of Optocore’s global partners.