TCGI – the sales organisation responsible for all Tannoy sales (outside North and South America) – has announced new Tannoy distribution arrangements in Finland and Northern Ireland.
Professional Audio NI has become an exclusive sub-distributor in Northern Ireland, while Noretron Audio Ltd has been appointed as new distributor in Finland.
A sister company of Sennheiser Ireland, Belfast-based Professional Audio NI will handle all sales of Tannoy loudspeaker products in Northern Ireland (except VQ Live), as well as looking after all business for sister companies Lab.gruppen and Lake.
Professional Audio NI's MD, Chris Campbell (pictured), commented: “We’re delighted to be working with TCGI in representing some of the most respected brands in the business in Tannoy, Lake and Lab.gruppen. With our local expertise and customer base, and the excellent product portfolio now available to us, we’re confident of serving this market well – and delivering real business results.”
Meanwhile, Finland’s Noretron Audio Limited – which already distributes Lab.gruppen and Lake in the region – has been appointed distributor for Tannoy products.
Pro audio sales manager Jorma Tikka commented: “We are confident that this agreement to look after sales of Tannoy makes perfect sense. Alongside our existing successes with Lab.gruppen and Lake it will allow us to provide a coherent product offering to our customers and make the most of cross-selling opportunities.”
TCGI v-p international sales (installed sound products), Doug Green, summed up: “Both of these TCGI partners have impressive track records as existing Lab.gruppen and Lake distributors, and their long-standing reputation for professionalism and commitment to ongoing customer support make them ideally suited to handle Tannoy’s business in these markets. It also makes perfect sense from a group perspective, as we continue to consolidate our routes to market through our strongest relationships.”