TC Group focuses on collective brand

According to TC Group the rebranding initiative is designed to form a more coherent relationship between the companies in the eyes of the end user and highlight the shared resources and expertise across the respective brands.
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At this year’s Prolight + Sound show in Frankfurt, the TC Group of companies – which includes Tannoy, TC Electronic, Lab.gruppen and TC-Helicon – announced a rebranding initiative that formally brings the individual companies together under a new and visible, TC Group brand identity. According to TC Group the initiative is designed to form a more coherent relationship between the companies in the eyes of the end user and highlight the shared resources and expertise across the respective brands. While the companies have been linked by the same parent organisation for over a decade, individual brand identities have remained separate with no visible connection between them. Anders Fauerskov (pictured), CEO of TC Group, said: “Telling the TC Group story to our customers, as well as how the brands are connected, is important to us. We want our customers to know that we put every ounce of our collective energies into developing market-leading products, with innovation that comes only from working together.” While the global sales &and support organisations of TC Group will also come under the new core TC Group banner, the business structure and customer contact points will not change in any way. In related TC Group news, Lab-gruppen launched its new line of powerful, yet affordable Intelligent Power Drive (IPD) amps at this year’s Prolight + Sound show. The amps are expected to ship almost immediately. www.tcgroup.tc

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