Steinberg Media Technologies has made a €6,000 (£4,690) charitable donation to development aid agency Joint Aid Management (JAM).
Steinberg initiated its partnership with JAM last year with the launch of the limited-edition Cube BackPack hardware/software bundle. For every BackPack sold, the company is donating the cost of supporting for a month a child participating in JAM's nutritional feeding programme.
Andreas Stelling, managing director and president of Steinberg, says: “By giving to charity, Steinberg is supporting humanitarian organisations to help others in need while creating awareness for the extreme contrasts between wealth and poverty on a global scale. It’s been a pleasure to partner up with JAM to ensure that direct aid will be given to many people.”
Joint Aid Management is a charitable organisation that has supported sustainable development in Africa since 1984. Its programmes focus on "nutritional feeding, water usage and sanitation and agricultural development".
JAM spokeswoman Sabine Wenz (pictured, right, with Steinberg's Stefan Schreiber) comments: “We appreciate every support we can get to implement our high-impact and long-term strategies in Africa, and generally to spread the word on the projects important to us. Thank you, Steinberg, for lending us a helping hand!”