Microphone manufacturer Blue Microphones has announced a mutual decision along with TC Group International (TCGI) to cease their distribution partnership. TCGI will remain the distributor of Blue Microphones in the MI and pro audio sales channel until 31 March 2012. Over the coming months, Blue Microphones will transition away from distribution through TCGI by partnering with European distributors on a country-by-country basis. Both TCGI and Blue Microphones have grown rapidly over the past few years and each company has acknowledged the mutual benefit of this decision. Ending this distribution partnership is seen as a natural progression by both companies as they continue to strengthen their core business and focus on their individual areas of growth. “TC Group has been a long-standing global partner and we wish them continued success," said John Maier, CEO of Blue Microphones. “As Blue continues to grow, we are making it a priority to focus on European expansion and support. This new distribution strategy is a necessary next step as Blue expands.” “It has been a pleasure to work with Blue Microphones and we are honoured to have been a part of their growth," commented Peter Bager, CEO of TCGI. “TC Group International will continue to honour its commitments to existing Blue Microphones customers through the transition.” Starting in April 2012, all sales and support will be provided by Blue Microphones through its selected distributor partners. Future brand representation inquiries can go directly to Blue Microphones VP of worldwide sales – pro division, Michael Huckler at email@example.com. TC Group International - which came into being on February 1st 2010 - is the distribution arm of TC Group comprised of TC Electronic, TC-Helicon, Tannoy, Dynaudio Acoustics, Lab.gruppen and Lake. Any correspondence in relation to this transition can be directed to TC Group International VP of international MI sales Steve Russell at firstname.lastname@example.org. www.bluemic.comwww.tcgroup-international.com
TC Group announces creation of TC Group International
UK/DENMARK: A restructuring initiative has resulted in the formation of a new organisation known as TC Group International (TCGI), reports PSN-e. The new organisation - which came into operation yesterday (February 1) and will operate out of Aarhus in Denmark and Coatbridge in Scotland - will provide a "new and revitalised sales and support structure based on vertical markets" across all TCGI-owned brands - Tannoy, TC Electronic, TC Helicon, Lab.gruppen and Lake - as well as distributed brands Dynaudio Acoustics and Blue Microphones.