Shure bolsters senior sales team with four new recruits

The company has appointed four leading sales executives to increase its global reach
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Shure has announced the arrival of four senior sales executives. 

Peter James has been named VP of global sales for pro audio, and will be based in Waltham Abbey, UK; Abby Kaplan has been named VP of global sales for retail, and will be in the Chicago city center office; José Rivas has been named VP of global sales for emerging markets and will be in São Paulo, Brazil; and Jim Schanz has been named VP of global sales for integrated systems in Shure’s Chicago city centre office.

James has worked for Shure for more than 20 years, with his audio industry career spanning for more than 30 years. He has previously chaired the global integrated systems board, and since 2009 has been managing director of Shure Distribution UK. The company has seen sales growth in key vertical markets during his leadership.

Kaplan has worked for the company since 1998 in various sales positions. Her previous role included working with pro audio businesses as well as with e-commerce customers.

Rivas will be responsible for organising sales focused on several developing markets. Rivas has represented the Latin America sales organisation and has served as sales and marketing director for the international Americas business unit. During this time, he led a team that expanded the company through new offices in Miami and São Paulo.

Schanz joined Shure in 1998 and has worked several sales roles. Since 2011, Schanz has led Shure’s market development activities. 

The new sales appointments follow the recent arrival of two new sales executives for Shure's western European integrated systems team. Read more on this story here.

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