Effective January 16, 2014, Venice-based Prase Engineering will become the exclusive Shure/DIS distributor in Italy. Sisme, Shure’s current distributor, will continue representing the line until January 15, 2014. “Prase Engineering is a well-established and highly-respected distributor in the market. Their business focus and strengths aligns well to our strategy in the country and positions us well for future growth, in particular, in the system integration market,” said Ron Marchant, Shure EMEA’s general manager of sales. Ennio Prase, CEO of Prase Engineering, added: “We are tremendously excited about representing Shure in Italy. The addition of Shure’s broad product portfolio complements and significantly strengthens our current audio portfolio allowing us to offer an even wider range of innovative, value-added audio solutions to the system integration, pro-audio and retail markets.” With this change, Shure will part ways with long-time distributor Sisme. “Naturally the decision to change distribution after such a long, fruitful partnership is difficult. Sisme has been our trusted partner in the Italian market for 50 years and we’d like to sincerely thank their organisation for their dedication and commitment to growing the Shure brand” concluded Marchant.