Shure Distribution UK (SDUK) kicked off pro-audio proceedings at the rejuvenated PLASA show on Sunday with a formal presentation heralding its internal reorganisation. The new heads of the three newly created groups to serve Retail, Pro Audio and Systems Integration were on hand to meet and greet press and customers.
Following a decision by Shure by EMEA, Shure Distribution UK is redefining its role in terms of distribution, and “committing resource into a more complete and channel-focused support package for its selected partners”, says the company. “Rolling this concept out on a pan-European level ensures service and support levels are consistent at a country level, which is essential when resellers and service providers are increasingly operating in a single European market.”
The sales function at SDUK is now structured into three divisions and these reflect the framework of the new European distribution model. The Retail division, headed by former SDUK field sales manager Anthony Short, supports all aspects of Music Industry (MI) and consumer electronics (CE) retail.
The Pro Audio division manages SDUK's rental, touring and broadcast-orientated customers and is headed by Tuomo Tolonen, who worked previously as applications and product planning manager.
Finally, Duncan Savage – one of three new faces to join SDUK in the reorganisation – has been appointed to lead the Systems Group, which has been created to serve integrators and contractors working on large-scale installation projects.
Pictured above outside the Shure demo suite at ExCeL on Sunday are (L-R) Savage, Tolonen and Short.
Shure Distribution UK has committed resource to ensure that partners are offered enhanced technical training and, in the case of sophisticated systems such as Shure Axient Wireless or QSC’s Q-Sys platform, properly accredited training that is essential to access them.
"This change is essential to the continued and sustained growth not only of the brands we represent, but the success of our selected partners too,” explains Peter James, SDUK managing director. “Technology is advancing at a tremendous rate, and our products are becoming more complex in their features and capabilities. With an ever-expanding range of application and channel-specific products, it makes perfect sense to align our organisation accordingly, and deliver a similarly advanced support structure.”
The PLASA London event runs until Wednesday at ExCeL in London’s Docklands, and is a much anticipated relocation of the show following its exit from Earl’s Court.