After 18 years, Shure Distribution UK has ended its distribution contract with Taiwanese pro-audio/MI company Phonic. "In January we alerted Phonic of our intent to end our 18-year long distribution agreement in the UK and Ireland," explained Shure Distribution UK's managing director Peter James. "This was a huge decision for us, and one that we considered and deliberated over for many months, but in light of developments within the product ranges of our core brands, it was the only decision that made sense. The advanced technology in Shure’s Axient and ULX-D products, QSC Audio’s Q Sys Audio Network, and our recent deal to distribute DIS requires us to align our resources in areas outside Phonic’s core market and product development focus. “We agreed to continue to support Phonic until a new distributor was found, or until the beginning of our new financial year, whichever came sooner. Our new year is now under way, and it’s time to officially part company. Details of the new Phonic distributor will be posted on their website in due course.” www.shuredistribution.co.uk
Shure Distribution to provide RADA with equipment, training
Shure Distribution UK (SDUK) is partnering with the London-based Royal Academy of Dramatic Art (RADA) to provide students with audio equipment and expert knowledge throughout their training.