Shure Incorporated has announced the formation of Shure Distribution Netherlands. The new Shure subsidiary began operations on 1 June 2010, and will be responsible for the distribution of Shure products in the Netherlands. Based in Culemborg (pictured), the subsidiary will also provide sales, marketing and applications support to Shure’s pro audio and consumer partners in that country.
“We are looking forward to serving our customers with outstanding products and services,” said Willen van Zuilekom, managing director of Shure Distribution Netherlands. “Being close to the market will allow us to even better understand customer needs and offer strong solutions.”
Eric Rutten will be responsible for product management.
“With the formation of a Shure-owned distribution organization in the Netherlands we take the next step in supporting the positive development of our business in Europe,” said Markus Winkler, managing director of Shure’s Europe, Middle East and Africa (EMEA) Business Unit. “Close relationships with our customers are key, and we are proud to have industry experts like Willem and Eric on board to foster those relationships.”