Sennheiser has announced a partnership with AV company Sonic Wave in the United Arab Emirates.
The agreement enables Sonic Wave to cater for its demand for wired and wireless microphones with Sennheiser products, setting up a fully functioning showroom in Dubai with studio facilities to demo equipment in a real-world environment.
“Clients in the UAE are demanding reliable high-quality products with world-class support. The biggest demand for these solutions comes from the hospitality industry, as hotels and restaurants often feature live bands and DJs at their venues,” explained Andrew Williams, managing director at Sonic Wave.
“Sennheiser delivers on these requirements with a catalogue of products and models that supports a full range of applications. Thanks to their presence and investment in the Middle East, they are already the preferred brand for many within our target customer base.”
The main market segments the companies intend to focus on are the live music industry and audio recording fields with Sonic Wave promoting wired mics from Sennheiser’s Evolution range and the HD-25s. The company will also stock Neumann studio monitors and select models from Neumann’s range of recording microphones.
Ryan Burr, technical sales manager for Sennheiser Middle East, said: “Sonic Wave has a good understanding of the UAE’s music industry and enjoys great brand recognition with locally-based DJs and home production specialists. Sennheiser is always keen to engage with these professionals and Sonic Wave’s connections and new showroom will make us more accessible than ever before to this segment.”