At the IFA global press conference, Sennheiser and IFA jointly announced that the audio specialist will be the global audio partner to IFA in 2019.
Described as the place where “consumer tech meets innovation”, IFA with its international activities provides a platform for Sennheiser to demonstrate its ambition to shape the future of audio.
“After many years as part of the IFA community, we are delighted to become the global audio partner of IFA,” said Dr. Andreas Sennheiser, co-CEO of Sennheiser. “This partnership is particularly exciting as we will not only participate in IFA Berlin but will also be proud to support the international activities of IFA. With a fast-growing market in China, we are especially looking forward to participating in CE China and its Retail University, as these provide outstanding opportunities to get closer to our customers in this vibrant marketplace, build ever stronger relationships and leverage exciting new opportunities.”
Jens Heithecker, IFA executive director, commented: “We are pleased to bring our longstanding partnership with Sennheiser to a new global level. For both partners, measurable positive effects are created.”
At IFA Berlin, Sennheiser will be showcasing its immersive AMBEO 3D audio technology, and visitors will have the opportunity to experience AMBEO Soundbar and other product releases at the Sennheiser booth. Being IFA’s official audio partner, Sennheiser’s microphones and wireless equipment will be used across many of the major stages at the event.
For all video journalists traveling to Berlin, Sennheiser will be providing a dedicated service in the media centre. All media with camera equipment will find the Sennheiser ‘audio for video team’, who will be giving expert advice and onsite support on professional equipment.
Reflecting the rapid evolution of virtual and augmented reality, Sennheiser will additionally be demonstrating its AMBEO applications for VR and AR at IFA Next. In these fields, the realism of 3D audio will play a vital role in completing the immersive quality nature of VR and AR experiences.