Samsung-owned Harman has announced it is 'simplifying' and 'strengthening' distribution of seven of its brands in Australia, handing duties over to longtime partners AV Technology (AVT) and CMI Music & Audio (CMI).
From February 1 2018, AVT and CMI will take over Australian distribution for AKG, JBL Professional, BSS, Crown, dbx, Lexicon and Soundcraft solutions.
AVT will expand its portfolio to include the complete Harman integration and installation audio product suite. Strengthening its 35-year relation with Harman, CMI will represent the retail, recording and pro-sumer audio brands including Digitech and Axys Tunnel Solutions. All other Harman distribution in Australia and New Zealand remains unchanged.
In October this year, Harman announced a restructuring of its brands in Europe, axing 650 jobs as part of a 'workplace consolidation' bid.
"At the conclusion of an extensive review process, we identified reducing complexity and taking a solutions-driven approach as fundamental processes for improving customer experience," said Ramesh Jayaraman, VP and GM, Harman Professional Solutions, APAC.
"The new distribution model leverages over 60 years of collective experience between AVT and CMI in the Australian market, and will provide customers greater clarity through simplified sales and support structures. Delivering on this strategy also creates the opportunity for further investment and expansion by Harman Professional Solutions in the Australian market, as AVT and CMI extend their capabilities and support across the entire Harman Professional audio range."