RCF has appointed Thomas Lindgren as national sales manager for Denmark.
Lindgren has more than 20 years experience in the pro audio industry, most recently as an audio consultant for Ascon Trading ApS, as well as previously working for Sennheiser.
International sales manager Luca Ombrati said he was drawn to the fact that Lindgren is an experienced FOH sound engineer. “Having a sales guy with a technical background was an extremely attractive prospect,” he said.
“This is a newly-created position since having previously been in partnership with a local distributor, so we intend to start a direct operation with Thomas,” he confirmed.
Lindgren commented: “I reached out to [Luca Ombrati], as I had the idea that they were considering a direct operation in Denmark. As it turned out, we have the same perspective on today’s market, and how to succeed in it.”
From RCF’s perspective, pursuing the ‘direct’ option was preferable to seeking a new distributor. “Thomas already knew RCF products because of his previous experience at SC Sound a few years earlier, and so we started to talk about this new plan,” Ombrati elaborated.
Having finished an intensive three-day technical training programme at RCF HQ in Italy, Lindgren’s appointment became effective from the beginning of the new year.
“Since RCF is mainly known in the MI segment in Denmark, his priority will be to rebuild the relations in that specific field,” explained Ombrati. “He will then start to approach the rental companies in order to promote our range of line arrays with a good deal of optimism, since he is familiar with this market. Last but not least, he will be approaching system integrators, installation companies, contractors and consultants.”
Speaking of the challenge, Lindgren concluded: “It’s great to be working in a company, with colleagues that are equally passionate about high quality sound, and are therefore making quality products. There is nothing more fulfilling as sales manager than having pride in representing your products and the company behind them.”